The team

Gravel Up is the brainchild of 3 forty-somethings who, after meeting each other on the other side of the World, decided to throw themselves into a slightly crazy adventure! We’re united by our shared passions for travel and cycling, bringing our individual experiences and knowledge together as Gravel Up.

That’s us below – Jb, Oliv and Aurel. Maybe, like some of you, we craved a different way of life where we were in control and not stuck in the daily grind. So Gravel Up was born - not just another holiday company but an ‘Adventure Enabler,’ helping you to explore some of the most beautiful and unspoilt mountain ranges in Europe, all on your new best friend… a gravel bike!

We are surrounded by a team of passionate and we are supported by 6 advisors.


After 13 years traveling the world for a large hotel group, my vision of tourism has changed to offer more authentic and local experiences. Gravel practice and cycling adventure have allowed me to envision a new form of performance combining my two passions: travel and surpassing oneself through sport.

We only have one life so kudos Hunter S Thomson:

"Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!"


Sometimes you have to go far from home to come back to it. Back from Shanghai with my family in the summer of 2021 after 10 years traveling the landscapes of China and South East Asia by bike, here I am back on this magnificent continent that is Europe with this thirst for adventure, discoveries and encounters.


In life, there are years that mark more than others. 2021 was the year for action - the year where I left the comfort of a career in Finance to live the present moment off the beaten tracks - the year where I join 2 amazing entrepreneurs in a project full of meaning, and for which I fully shares values: freedom, exploration, truth, sharing.

We are surrounded by a team as passionate as it is competent:

Julien | Our destination manager, who will make you happy!

Thomas | Our Artistic Director, by our side since the very beginnings of the adventure

Marine | In charge of communication, full of energy and passion

Loic | On Operations with a particular focus on its Vosges region

We are supported by 6 advisors:

Armelle Solehlalh | Entrepreneur, Business Angel, Board member, Author - Agence SWITCH

Richard Collomb-Patton | General Manager France - Scott

Romain Millet | General Manager - MMG (Millet Mountain Group)

Grégory Mollet-Viéville | Co-Founder - CYD (Conquer Your Day)

Matthieu Robert | Leader of the "Decathlon Pass - Mobile application around the ski pass" project - at Décathlon France

Boris Stephan | Digital Marketing Manager - Petzl

and we are incubated at OSV (Outdoor Sports Valley), a startup accelerator specializing in Outdoor, in Annecy.